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When Tragedy Struck, She Chose to Found Her Startup Closer to Home | Fast Company

Isa Watson grew up in Chapel Hill, North Carolina, in a close and loving home. She remembers gleaning two lessons in particular from her father and mother: “The clear value of hard work” and “the importance of doing the right thing,” she recalls. Her mother, Theresa, was a stay-at-home mom who was passionate about nonprofit work, often bringing needy members of the community into their home. Her father, Doval, had been born in the British West Indies. An engineer, he’d studied at Hampton, the historically black university in Virginia. As an alumnus, he helped sponsor an annual bus trip for local high school kids to visit the school.

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